Video Out

All Sales Final

ALL SALES FINAL centres around the cult of the sale and how it applies, rather, how it appeals to the melodramatic imagination. A sale is always about the dramatics of the savings available to the consumer and the spectacle created around those savings, or, more pressingly, this society s cavernous need to consume. In the case of a department store going out of business, the dramatics of the sale increase considerably, to the point of a frenzied idolization of cheap and broken objects. In this event, one has the opportunity to observe this spectacle at its best, or worst, depending on one s inclination towards perversion; as the store is gutted and transformed into a relic of what once signified material dominance. ALL SALES FINAL incorporates the high drama of the last days of a Canadian institution, Eaton's department stores, and shows all the gruesome details of the death of this icon, and laughs at the clamour for a bargain basement glamour that ensued as a result.